Coming soon to your plate,

FRUITS ANDVEGETABLESFROM QUEBEC!

REINVENTING

THE CLASSICS

Welcome to food-loving Québec, where local fruits and vegetables are the perfect fit for all kinds of culinary traditions. When you move to a new country, your food culture shouldn’t get left behind. If anything, it should be preserved, shared and even reinvented!

That’s why we challenged five people to reimagine their favourite traditional recipes with fruits and vegetables grown right here in Québec.

Discover their delicious culinary creations, all made simply and affordably.

A CULINARY JOURNEY

Yum woon sen (spicy noodles)

Originally from Thailand, Nongyao grew up on her family farm, where flavour grew wild and free. This recipe for spicy noodles is an authentic taste experience that celebrates vegetables found right here in Québec.

1/6

Vegetable Kitchari (rice and lentils dish)

Asha is a talented cook from Bangladesh. She’s updating her recipe for traditional kitchari with locally-grown spinach and sweet potatoes for a comforting, nutrient-rich dish.

2/6

Fish tacos

Javier and his family own and operate Le Roi Du Taco restaurants, a true taste of Mexican flavour right in Montreal. Working with his son, Javier has reinvented classic fish tacos by adding beets, uniting Mexico and Québec in every bright, savoury bite.

3/6

Filles Fattoush Salads

Maria, a Syrian refugee and member of Les Filles Fattoush, helps newly arrived women put their culinary talents to use in order to integrate and rebuild. She shares three salad recipes celebrating flavours from the Middle East and Maghreb, bringing freshness and a sense of community to your table.

4/6

Joumou soup

Keithy Antoine is an entrepreneur and artist originally from Haiti who is deeply engaged in her community. She and her mother have reinvented traditional joumou soup, infusing the Haitian classic with Butternut squash for a dish that is rich in both flavour and history.

5/6

More recipes to explore

Discover many more recipes celebrating fruits and vegetables! Flavourful, affordable and simple to make, these dishes bring out the best of fresh local produce. All recipes available in French.

6/6

CALENDAR

Discover our produce availability calendar, your guide to cook with the freshest fruits and vegetables all year long. By eating what’s in season, you can take advantage of the most flavourful products at their lowest prices.

And don’t forget that frozen and canned fruits and vegetables are also an excellent way or enjoying the delights of Quebec, even out of season!

Artichoke

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Blackberry

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Blueberry

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Bok choy

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Broccoli

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Brussel sprouts

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Cauliflower

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HOW TO PRESERVE

For fruits that continue to ripen after their harvest :

(bananas, tomatoes, apples, pears…)

  • To speed up the ripening process, place them in a paper bag and keep them at room temperature.
  • To slow down the ripening process, keep them refrigerated.

For fruits that stop ripening after their harvest :

(strawberries, melons, blueberries, grapes…)

  • Refrigerate immediately, or slice and refrigerate.
  • Keep them separate from fruits that continue to ripen after harvest.
  • For berries, wash just before eating, not earlier.

Most vegetables keep best in the refrigerator, in the dedicated vegetable crisper drawer.

Some last longer when stored in a perforated bag and then placed in the vegetable crisper, including cabbage, cauliflower, beans, broccoli, carrots, peppers and zucchini.

For lettuce:

  • Wash and dry lettuce before placing in a perforated bag with a dry cloth and refrigerating.

For mushrooms:

  • Keep refrigerated in their original packaging after poking a few small air holes.

For onions, potatoes, squash and garlic:

  • Store in their original packaging away from light and heat, in a cupboard or cold room.

DELICIOUS CONTEST

Enter our contest on WhatsApp for your chance to win one of 5 grocery store gift cards worth $500 to buy your own fresh crop of locally grown fruits and vegetables! Register, join our community and enter for your chance to win today. Who knows, you might soon be savoring the best of Quebec on your plate.

Contest

DELICIOUS CONTEST

Enter our contest on WhatsApp for your chance to win one of 5 grocery store gift cards worth $500 to buy your own fresh crop of locally grown fruits and vegetables! Register, join our community and enter for your chance to win today. Who knows, you might soon be savoring the best of Quebec on your plate.

Enter your number starting with the country code (+XX....)
Contest rules
ENTER
Contest rules

Why this campaign?

BECAUSE

the rich culinary diversity of Québec deserves to be celebrated every day.

BECAUSE

welcoming newcomers to the country can start with helping them discover and explore local foods.

BECAUSE

cooking and eating together is a wonderful way to share traditions, exchange cultures and build communities.

BECAUSE

by raising awareness about the importance of consuming local fruits and vegetables we encourage food choices that support overall health and help prevent chronic diseases.